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ISSN 1939-2834
Vol. 1, No. 21 | August 27, 2007
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In This Issue:
From the Editor
The cool thing about relationship marketing is that it costs little to
nothing except for a bit of your time. This week, Tracey Lawton gives
you the pros and cons of three simple, but highly effective, platforms
for marketing your expertise.
To your success!
Danielle Keister
Founder & CVO
Virtual Assistance Chamber of Commerce
3 Simple, Low-Cost Marketing
Ideas to Create High Visibility
 Marketing
your business is one of the biggest challenges for any solopreneur. It's
a task we all find quite daunting, and are simply overwhelmed by all the
information that's available.
Below, are three ideas which you can easily implement right
away to create more visibility for your online business and web site.
The pros and cons are listed to help you decide which strategy works best
for you.
Creat a Blog
Pros
- You can really show off your expertise by posting on a
regular basis.
- Blog posts don't have to be long. In fact, 200-350 (approx.)
words is often considered best.
- If you have important information to share, you can instantly
announce it in a post instead of having to wait until your next newsletter.
- If you use a blogging platform such as WordPress, you can
host your blog on your own domain. Each time you post, you are creating
fresh content for your website which the search engines love.
Cons
- You need to post regularly--at least once a week--in order
to for a blog to be an effective marketing strategy.
- You need to feel confident that you will be able to write
fresh content regularly.
- It can be difficult to build a direct relationship with
your reader.
Publish an Ezine
Pros
- Unlike a blog, readers sign up to receive your newsletter
so you already have a connection with them.
- You can build a relationship with your newsletter reader
and encourage one-on-one communication.
- You can go into more depth in your newsletter article than
you can with your blog posts.
- Your clients and target audience can get to know you through
your newsletter.
Cons
- You have to make a commitment to publish on a regular basis,
otherwise your subscribers will see you as unreliable, and may even
forget about you.
- There is more work involved in putting together a newsletter
than writing a simple blog post.
- You will need to subscribe to one of the ezine distribution
services--I strongly recommend you do this and not send your ezine via
your email client.
Article Marketing
Pros
- If you are already blogging or publishing a newsletter,
you've got article ideas right there ready to be written or expanded
upon.
- It is highly likely that once you submit your article to
one of the article submission sites, it will be picked up and published
on other article submission sites.
- Regularly submitting your articles will elevate you to
"expert" status in the eyes of your market.
Cons
- If you're not already publishing a newsletter or blog,
you will have to write the articles from scratch.
- It takes time to manually research suitable article submission
sites and then submit the articles.
- In order for this strategy to be effective, you have to
submit your articles regularly--at least once a month.
Conclusion: You can pick just one strategy
to focus on, or you can do all three! Whichever one you choose, make sure
it's the right one for you. The key is to be consistent in your approach.
If you decide to go with a blog, make sure you have the time and motivation
to add new posts regularly. Don't start a newsletter if you know you won't
have the commitment to keep a regular publishing schedule. And for article
marekting to be effective, you need to submit articles on a regular basis.
RESOURCE: The Complete
Article Tracking Toolkit is a tool you or your Virtual Assistant
can use to manually submit your articles quickly and easily, and keep
track of exactly where and when you have submitted them.
 About
the Author: Tracey Lawton is a certified Master Virtual Assistant
with many years of experience, helping professional speakers, coaches,
and authors operate an efficient, organized, and profitable business.
Visit http://www.TraceyLawton.com/Tips.htm
to subscribe to her newsletter, Virtual Solutions, full of tips for operating
a more productive business and receive Tracey’s "The 7 Key
Steps to an Organized and Efficient Office" special report absolutely
free.
Don't Be Left Out! Participate in the
2007 Virtual Assistant Industry Survey
It's that time of year again! Every August, the Virtual
Assistance Chamber of Commerce conducts an industry-wide survey of the
Virtual Assistance profession. Ours is the best representative cross-section
and most indepth, comprehensive survey in the industry today. Last year
over 3,000 Virtual Assistants were invited to particiapte and the response
was tremendous.
The VACOC is frequently interviewed by the media--our survey
is helping create more awareness and education in our marketplace. And,
our survey is FREE to everyone who participates. So spread the
word! The more Virtual Assistants who participate, the better the results
and our ability to bring more clients to YOU.
Click
here to take the survey >>
FREE
Teleseminar this week on Sept. 20: The 5 Strategies to Earning Your Worth
 Are
you earning at your potential or continuing to struggle? Join us for this
powerful teleseminar as "Earn Your Worth" queen Mikelann Valterra
explores the psychology of why even successful women undersell themselves
and what to do about it. From having lower pay expectations than other
people, to difficulty in asking for what you really want, women who "underearn"
deal with complex emotional issues around making money. Learn five crucial
skills to earning what you are really worth, and start making more money
today!
RESERVE
YOUR SPOT TODAY: Go here to register >>
- A D V E R T I S E M E N T -
 WANT
CLIENT ABUNDANCE? Are you frustrated by your lack of clients, money
and time? Want to have an ABUNDANCE of all three? Discover how you can
enjoy the peace of mind, joy and freedom that comes from having an abundance
of clients, money and time to truly enjoy your life. Join me for my free
teleseminar, “6 Simple Steps to a 6-Figure Solo Business (even if
you’re starting from scratch!)” by visiting http://www.ClientAbundance.com.
See
Your Ad Here!
Find a Qualified Virtual Assistant
Today!
 You
don't have to live in overwhelm. You CAN get just the help you
need without having to hire in-house staff. Find yourself a great Virtual
Assistant today, and go from struggling by yourself to getting things
done and thriving on the road to success.
See
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Gritty Business Buzz is a weekly newsletter of
the Virtual Assistance Chamber of Commerce published each Monday.
It is produced by Virtual Assistants especially for the gritty,
resourceful, fiercely determined small business owners and independent
professionals they serve--YOU!
EDITOR: Danielle
Keister, The
Relief Virtual Assistance
MANAGING EDITOR, BUSINESS
MANAGEMENT: Karen Del'Marmol, Karen
Del'Marmol
MANAGING EDITOR, MARKETING
& NETWORKING: Laura Lee Sparks, The
Simple Solution
MANAGING EDITOR, VIRTUAL ASSISTANCE
OUTSOURCING: Joy Slaughter, A
Capital Solution
MANAGING EDITOR, STRESS BUSTERS:
LaTanya Robinson, LaRobe
Business Solutions
MANAGING EDITOR, TECHNOLOGY:
Sandi Johnson, Virtually
Yours LLC
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