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ISSN 1939-2834
Vol. 2, No. 7 | February 18, 2008
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In This Issue:
From the Editor
Down to practical matters, how do you attract your prospective
audience to you and your business? One way is to craft a compelling, action-oriented
bio box for your articles and other marketing collateral. Aletha McManama
is here this week to show you how.
To your success!
Danielle Keister
Founder & CVO
Virtual Assistance Chamber of Commerce
How to Write a Compelling
Bio Box
 If
you thought that your task as an article writer to create an "eye-popping"
article was over, think again! If you want to attract your reader to visit
your website, it is not enough to include your links in the body of the
article. Chances are, your readers will not click on the links at all.
The best way to generate leads is to develop a compelling
resource box or bio box at the end of your article. This is the box where
you can freely promote yourself and your business, and capture your reader's
interest. It is also a way to establish your credibility as you describe
your professional background in your field of business.
Writing an effective resource or bio box is like writing
your article. You need to come up with something that is interesting and
informative, remembering to limit it to a small paragraph — 50 words
or less is ideal. To maximize your resource or bio box, here are some
important items to include:
- Name and title. It's important that
the reader know who the author is.
- Develop a sales pitch. Come up with
one to three sentences that encompasses the unique features and benefits
of your products or services.
- Include the URL of your web site.
After reading your compelling resource/bio box, chances are the reader
will visit your site.
- Have a "call to action."
Do you want your reader to visit your website, subscribe to a free report,
or purchase particular products? Make it clear to your readers exactly
what action you want them to take after reading your resource box.
- Include a photo. If you really want to make a statement
to your readers, you might even include a photo of yourself. Just be
sure to limit it to a guideline of 80 - 100 pixels in size.
- Careful with email addresses. If
you want to include your email address, you can deter spambots from
harvesting your email information by disguising it (e.g., jane at janedoeservices
dot com) or providing the text only without an active link. A better
recommendation is to funnel readers to a contact form on your web site
(you don't want to provide too many options or you actually reduce your
contact/call to action conversion rates).
RESOURCE: For additional
information on writing your compelling bio box, visit The
Article Marketing Experts.
 About
the Author: Aletha McManama, Virtual Assistant and owner of DC
Virtual Office Solutions, offers top notch administrative assistance
from a distance. She offers professional and virtual administrative solutions
to small business owners in the coaching and consulting industry, maximizing
their potential in marketing, office automation and customer/client relations.
Visit Aletha on the web at http://www.DCVirtualOffice.com.
FREE
Teleseminar on February 21, 2008: 10 Ways to Communicate Confidence and
Boost Your Credibility
 If
there were 10 simple behaviors that could make you more self-assured,
and help you know for certain that you could tackle any challenge that
came your way, wouldn’t you want to know what they were? Join us
on Thursday, February 21, for this entertaining
and informative session with Canada’s Civility in the Workplace
expert, Lew Bayer, as she provides insight and practical tools that, with
practice, will ensure increased self-assurance, confidence, and productivity.
RESERVE
YOUR SPOT TODAY: Go here to register >>
Find a Qualified Virtual Assistant Today!
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don't have to live in overwhelm. You CAN get just the help you
need without having to hire in-house staff. Find yourself a great Virtual
Assistant today, and go from struggling by yourself to getting things
done and thriving on the road to success.
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Gritty Business Buzz is a weekly newsletter of
the Virtual Assistance Chamber of Commerce published each Monday.
It is produced by Virtual Assistants especially for the gritty,
resourceful, fiercely determined small business owners and independent
professionals they serve--YOU!
EDITOR: Danielle
Keister, The
Relief Virtual Assistance
MANAGING EDITOR, BUSINESS
MANAGEMENT: Karen Del'Marmol, Karen
Del'Marmol
MANAGING EDITOR, MARKETING
& NETWORKING: Laura Lee Sparks, The
Simple Solution
MANAGING EDITOR, VIRTUAL ASSISTANCE
OUTSOURCING: Joy Slaughter, A
Capital Solution
MANAGING EDITOR, STRESS BUSTERS:
LaTanya Robinson, LaRobe
Business Solutions
MANAGING EDITOR, TECHNOLOGY:
Sandi Johnson, Virtually
Yours LLC
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