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Gritty Business Buzz | Weekly eZine for Small Business Owners

ISSN 1939-2834
Vol. 2, No. 12 | March 24, 2008

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In This Issue:

From the Editor
MARKETING & NETWORKING: What Is Article Marketing?
Next Free Teleseminar on May 15
Find a Qualified Virtual Assistant Today

From the Editor

One of the easiest—and cost-free—ways to give prospective clients and customers a chance to get to know you and your business is to write articles. Article marketing is also a great launching pad for your marketing funnel. Tracey Lawton is here this week to tell you about the benefits, and how you can get started.

To your success!

Danielle K.

Danielle Keister
Founder & CVO
Virtual Assistance Chamber of Commerce

What Is Article Marketing?

writing pen Article marketing is an online marketing strategy designed to drive targeted traffic back to your website. By targeted traffic, I refer to people who are interested in you, your services or products, and what you have to say.

By writing articles around your field of expertise, and then publishing them online, you are letting your clients and customers know about you, and providing them with valuable information in their area of interest. They find your article, and then click through to your website to find out more about you and your services or products — and hopefully sign up to your ezine! Therefore, not only are you showing yourself as being knowledgeable in your niche, and providing valuable and useful information, but you are also building your list.

And what makes article marketing so appealing and popular is that as well as showing off your expertise and building your list, it is also a low-cost strategy and very easy to implement.

Article marketing is also good for SEO (Search Engine Optimization). When you submit an article to one of the article directories, you are creating a backlink to your website. Your article will get picked up by webmasters and ezine publishers looking for content for their own websites, blogs, and newsletters, and generate even more backlinks to your website, all of which helps you climb in the search engine rankings.

How do I get started?

Assuming you already have your articles written, you just create accounts at the various article submission sites and begin submitting your articles!

When deciding which article directories to submit your articles to, research them first to check that they have the appropriate category for your articles. You will not do yourself any favors by submitting your article into any category. If your article is all about "Top 10 Tips for Maintaining Your Car," you wouldn’t get targeted traffic to your website by submitting it into a "Cake Baking" category, and neither would you build any credibility as an expert in your niche as your target market wouldn’t be able to find you!

RESOURCE: Ezine Articles is one of the top article submission websites so their training course is bound to be one that will be time well spent: http://ezinearticles.com/training/

About the Author: Online Business Manager & Virtual Assistant, Tracey Lawton, supports professional speakers, coaches, and authors to operate an efficient, organized, and profitable business. Learn how to create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com

Next FREE Teleseminar: May 15 with "Life on Track" Coach Cari Vollmer

Life on Track Coach Cari Vollmer We won't be having a teleseminar in April as the VACOC members will be celebrating another fabulous year of business growth and accomplishments at their annual anniversary party.

But save the date for Thursday, May 15, when the teleseminars resume with "Life on Track" coach Cari Vollmer. "See" you then!

Find a Qualified Virtual Assistant Today!

You don't have to live in overwhelm. You CAN get just the help you need without having to hire in-house staff. Find yourself a great Virtual Assistant today, and go from struggling by yourself to getting things done and thriving on the road to success.

See Your Ad Here!

Laura Lee S. Laura Lee Sparks, The Simple Solution

Gritty Business Buzz is a weekly newsletter of the Virtual Assistance Chamber of Commerce published each Monday. It is produced by Virtual Assistants especially for the gritty, resourceful, fiercely determined small business owners and independent professionals they serve--YOU!

EDITOR: Danielle Keister, The Relief Virtual Assistance

MANAGING EDITOR, BUSINESS MANAGEMENT: Karen Del'Marmol, Karen Del'Marmol

MANAGING EDITOR, MARKETING & NETWORKING: Laura Lee Sparks, The Simple Solution

MANAGING EDITOR, VIRTUAL ASSISTANCE OUTSOURCING: Joy Slaughter, A Capital Solution

MANAGING EDITOR, STRESS BUSTERS: LaTanya Robinson, LaRobe Business Solutions

MANAGING EDITOR, TECHNOLOGY: Sandi Johnson, Virtually Yours LLC

We protect your privacy. Your name, email and personal information will NEVER be given out, period.

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ABOUT THE VACOC: Founded by industry veteran Danielle Keister in 2006, the Virtual Assistance Chamber of Commerce is a professional association committed to empowering business-minded Virtual Assistants grow smarter, more successful practices, and providing business owners with free tools and resources to connect with reputable, qualified Virtual Assistant professionals.

To change your subscription, see link at the bottom of email notification. Gritty Business Buzz is a trademark of the Virtual Assistance Chamber of Commerce. All logos and names are the copyrights of their respective owners.

Disclaimer: Neither Danielle Keister nor the Virtual Assistance Chamber of Commerce endorses the accuracy or reliability of any of the paid advertisements above nor the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. Please do your own due diligence BEFORE purchasing any product.