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  Virtual Assistance Chamber of Commerce  
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Gritty Business Buzz | Weekly eZine for Small Business Owners
 

 

ISSN 1939-2834
Vol. 2, No. 23 | June 9, 2008

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In This Issue:

From the Editor

The trick to successfully running a solo business is, paradoxically, not doing everything solo. By strategically utilizing the expertise of key professionals — like a Virtual Assistant (hint, hint) — you leverage their time and skill to create more of your own. Tracey Lawton shares a great example this week illustrating how a Virtual Assistant can manage your email list and execute your marketing campaigns and special promotions.

Be fierce!

Danielle K.


Danielle Keister

Founder & CVO
Virtual Assistance Chamber of Commerce

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How to Leverage Your Time by Partnering with a Virtual Assistant

confused man on laptopSome time ago a business owner asked me:

"Please tell me what a Virtual Assistant does exactly. I would love to be informed. I struggle with tracking and paperwork definitely. I registered for Constant Contact® to stay in touch with my clients and have no idea how to use it so it sits there... I think I'm not organized enough!"

This is a great question, one Virtual Assistants are frequently asked. So how exactly can a Virtual Assistant help clients leverage their time? Virtual Assistants can do a variety of tasks depending on their area of expertise. Since email list management was mentioned, let's use that as an example of how a Virtual Assistant can help YOU with your e-zines and special offers.

In this particular scenario, your Virtual Assistant could assist you in managing and running your list campaigns by:

  • Taking all of your client data and creating a simple spreadsheet of their names and email addresses.
  • Uploading all of this data into your email list service account.
  • Helping you draft and proof your marketing campaign offering your special promotion to your clients.
  • Creating follow-up and broadcast messages and autoresponders according to your specifications.
  • Sending you an email text copy of each message for your approval before being sent.
  • Scheduling messages for delivery.
  • Adding subscriber boxes to your web pages.
  • Moving buyers to special groups so they can be targeted with other special offers.

A Virtual Assistant who knows the ins and outs of list management tools like Aweber® and Constant Contact® can show you how to log into your account; view your leads and subscribers; and read and download reports showing how many opened the messages and who clicked through to your offer pages. Your only role would be to send your Virtual Assistant your client data, the content and approve the messages.

If you were to undertake these tasks yourself, how much time would learning, implementing, and then managing all this take you? By leveraging a Virtual Assistant's time, you create more time for yourself to focus your efforts elsewhere, while she is taking care of your email marketing.

RESOURCE: Constant Contact® helps small businesses, associations and nonprofits connect with their customers, clients and members. Sending an effective email newsletter is a powerful way to stay in regular touch with your customers or members. By staying on their radar, they'll be sure to think of you first the next time they need a product or service you offer! Constant Contact® also has a wide choice of pre-designed HTML templates, all of which can be customized to fit your own business.

Tracey L.About the Author: Online Business Manager and Virtual Assistant Tracey Lawton supports professional speakers, coaches and authors to operate an efficient, organized and profitable business. Learn how to create an efficient and organized office in 7 Easy Steps, and receive no-cost how-to articles at http://www.OfficeOrganizationSuccess.com

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Next FREE Teleseminar on June 19, 2008: Marketing to Attract Your Ideal Client

Nancy MichaelsMarketing isn't a one-time event. It's an activity that requires a plan and consistent effort. Your business will also never move forward if you are working with anyone and everyone under the sun instead of just those clients you are meant to serve who have a need for the solution you offer.

But how do you determine who your ideal client is? What are the best ways to reach and connect with them? These questions and more will be answered at our next VACOC Guest Expert Teleseminar on Thursday, June 19, 2008, with Nancy Michaels of Grow Your Business Network.

RESERVE YOUR SPOT TODAY >>

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- A D V E R T I S E M E N T -

SCRATCHING YOUR HEAD? Have you been wondering what this administrative solution called Virtual Assistance is all about? Not to worry! The Virtual Assistance Chamber of Commerce has written an online guide to answer all your questions: The Client's Guide to Virtual Assistants.

See Your Ad Here! 

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- A D V E R T I S E M E N T -

TIRED OF WADING through the thousands of Virtual Assistant sites on the Internet? Would you like qualified, competent and reputable Virtual Assistants to come to you instead? Simply submit your Request for Partnership at the VACOC RFP Center.

See Your Ad Here! 

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Find a Qualified Virtual Assistant Today!

Virtual Assistant DirectoryYou don't have to live in overwhelm. You CAN get just the help you need without having to hire in-house staff. Find yourself a great Virtual Assistant today, and go from struggling by yourself to getting things done and thriving on the road to success.

See Your Ad Here! 

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Publication Information

Gritty Business Buzz is a weekly newsletter of the Virtual Assistance Chamber of Commerce published each Monday. It is produced by Virtual Assistants especially for the gritty, resourceful, fiercely determined small business owners and independent professionals they serve--YOU!

EDITOR: Danielle Keister, The Relief Virtual Assistance

EDITORIAL ASSISTANT: Denise Shears, Shears Virtual Advantage

GOT A BUSINESS ISSUE? INTERESTED IN LEARNING MORE ABOUT A PARTICULAR BUSINESS CONCEPT, SERVICE OR PRODUCT? We're always interested in your topic ideas. Contact us here.

We protect your privacy. Your name, email and personal information will NEVER be given out, period.

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