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MARCH 16, 2009
ISSN 1947-105X | Vol. 3, No. 11
Don't forget to add "newsletter@virtualassistantnetworking.com"
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WORKING WITH VIRTUAL ASSISTANTS ISSUE
In This Issue:
From the Editor
When the going gets tough, the successful get busy. During these more
challenging times, it's the perfect opportunity to focus more than ever
on marketing and efficiency improvements. Smart business owners don't
skimp on those things that make their biz a leaner, meaner more money-making
mo-chine. Learn more about how your Virtual Assistant can be your best
secret weapon in Christine Wade's sharp article this week.
Yours in goodness and success!

Danielle Keister
Founder & CVO Virtual Assistance Chamber of Commerce


-
FEATURE ARTICLE -
Working with a Virtual Assistant in Today's Economy
Many
business people seem to be struggling out there, what with the economic
slowdown, but that's absolutely no excuse to quit trying to make your
business the best that it can be. Think of it like this... if you don't
give up at this critical time, but keep plugging away to improve and grow
your business and continue marketing to clients (past, current and potential),
when the economy does start to improve (and it surely will), it's YOU
who will be out there ahead of the rest and looking good. Competition?
What competition? All the competition gave up and went home!
This is the time to rally the troops. Have a meeting with your Virtual
Assistant and create a marketing game plan for the next six months. This
isn't the time to get reckless with your money, so I am not talking about
a huge Adwords campaign or print advertising. I am talking about reviewing
the content on your website to improve organic search results (which studies
show hold more weight to the consumer than the paid search results do),
carefully research the keywords that you are targeting and make sure that
they are words that will actually get searched on. There's no point in
targeting "Leprechaun Jewelry" if there aren't any Leprechauns
out there typing that into the search box.
Another important thing that you and your Virtual Assistant should be
doing now is making sure that you are keeping in contact with the people
who have supported your business in the past. Newsletters, cards, postcards,
press releases, etc... you cannot forget about them if you don't want
them to forget about you when the economy picks up and it's time for them
to start spending some money again.
Finally, make sure that you and your Virtual Assistant have an excellent
handle on streamlining the daily operations of your business. When the
economy picks up and all those people that you've been marketing to start
coming around, you will be ready and able to serve as many of them as
possible, as efficiently as possible. You'll not only earn their repeat
business, but their referrals as well.
Here's to all the small business owners out there. May we all persevere
and not just survive, but thrive as economic UPTURN arrives again!
RESOURCE: Here's a link to an article
gallery on Entrepreneur.com with some low cost marketing ideas
that you and your Virtual Assistant can get started implementing today!
About
the Author: Christine Wade, a self-professed, self-taught computer
geek turned Virtual Assistant (specializing in the Real Estate support
industry), had over 12 years experience in the corporate world in administrative
positions (ranging from general to executive assistance, as well as management)
before she decided to venture out on her own in March of 2000 and opened
her virtual doors. Stop
by her website and see what her clients have to say about her
services, learn why she gets so many word of mouth referrals for her company
and perhaps even decide to experience it for yourself! Sign
up to receive her blog via email!
© Copyright 2009, The
Portable Business™. All U.S. and International rights
reserved. You are granted permission to republish this article only if
used in its entirety with this copyright notice, title, article content,
resource, author's bio and links left intact.


Let's Connect!

Reader Raves
"Hey,
I love getting your newsletter and I'm not even a VA!"
— Tom Mullooly, 401kExpert.
(Editor: Thanks, Tom! In fact, our ezine is written for business owners
in mind, not other VAs, so your words mean a lot!)
Hey! Send us your feedback. Did you find an article
insightful, helpful and informative? Have topic ideas you'd like to see
covered in future issues? Let us know! We'd love to hear from you.



Next No-Cost
Teleseminar: March 19, 2009
Join
us on Thursday, March 19, for the next VACOC Guest Expert Teleseminar:
"Assert Yourself Today!" with assertiveness expert Nancy Stampahar.
Can you say "no?" Can you set boundaries and ask for what you
need? Do you speak up in meetings? Do you let people yell at you? When
you are served a cold meal in a restaurant, do you return it or eat the
cold food you are paying for? Are your clients treating you like an employee
or a collaborative business partner?
If you'd love to be more assertive and stand up for what you want in
your life and business, you'll definitely want to be on the call with
us!
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