MARKETING & NETWORKING ISSUE
In This Issue:
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A Note from Danielle...
People always seem to be looking for silver bullets and magical secrets.
Normally, I'd be telling you there are no such things. But actually, there
is one silver bullet when it comes to marketing. You see, the problem
for most small business owners is they have no direction. On top of that,
they are inundated with messages left and right telling them they have
to do this and do that and everything in between. It becomes fantastically
overwhelming and they expend all their time, space and energy trying to
market and network anywhere and everywhere. So the magic, super-secret
silver bullet? Stop listening to the self-appointed gurus out there and
start studying and listening to your target market.
Yours in goodness and success :)
 Danielle
Keister
Founder & Virtual Assistant Expert
Virtual Assistance Chamber of Commerce
This
week I'm grateful for...
Having great systems in place that also allow
me to break from them when I need to be flexible.
We Love Hearing From You!
 What
did you like in this issue? We sure would love to know if you
find our little ezine helpful in any way. Since we write this for you,
your topic ideas are always appreciated as well. Let us know!
- FEATURE ARTICLE
-
Where Is Your Arrow Pointing?
 Are
you a small business owner trying to connect with people you can help?
How do you know who you can help? What exactly do they need help with?
Where can these people be found? And once you find them, how can you craft
a unique and compelling message that will resonate with these folks?
If you don't know the answers to these questions, more than
likely you're trying to do business without any direction. The result
is that getting clients is haphazard at best and the clients you do get
are not particularly ideal for you. You expend an enormous amount of time
and energy marketing and networking all over the place in the hopes that
someone, anyone, (pretty please?!) will need your services. You're shooting
your arrows in all directions and not hitting much of anything in the
process. Are you exhausted yet?
Fear is usually what keeps business owners from focusing
on one specific market. New business owners are naturally eager to get
clients and they fear restricting their options because they don't want
to miss any opportunities. It seems completely counter-intuitive, but
getting clients can be so much easier by simply narrowing your trajectory.
Benefits of Pointing Your Arrows Toward a Target Market
- When you know who you're concentrating on, it's much easier
to learn everything you can about a particular market and its common
needs, pains and objectives.
- When you know who you're talking to, you can create a message
that will be music to their ears.
- You'll be able to tailor much better, more attractive solutions
just for them without having to change the business you're in.
- It's much easier to find your would-be clients online and
off.
- Instead of trying to be everywhere, talking to everyone,
you can focus your best, most fruitful efforts mixing and mingling with
your target market.
- In turn, you'll have much more time and energy for actually
working with clients once they start coming in the doors.
- It's much easier to systemize and manage your business
when you cater to a specific clientele.
- Your work also becomes much easier and your expertise in
serving that market increases, allowing you to make more money.
So what's not to love about having a target market? The only opportunities
you'll be missing out on are those that would have taken forever to come
your way anyway. Take aim and start building your business more quickly
today.
RESOURCE: A target market and an ideal
client profile are not the same thing. If you're not sure how to determine
your target market or need more help understanding the concepts, here's
an article I thought did an excellent job: "How
to Identify a Target Market and Prepare a Customer Profile."
 About
the Author: Danielle Keister is an author, business advisor and
innovator in the Virtual Assistant profession. Through her organization,
the Virtual
Assistance Chamber of Commerce, she is passionate about helping
Virtual Assistants grow stronger, more financially successful practices
that lead them to greater personal happiness, freedom and client satisfaction.
An administrative professional of 20+ years and veteran Virtual Assistant
of 12+ years, her no-nonsense approach to business development has gained
her recognition as one of the leaders in the field.
© Copyright 2010, . All U.S. and International rights
reserved. You may print this article for personal use or republish it
online only if it is left unaltered and used in its entirety, including
bylines, links, copyright notice, resource and author information. Contact
the author for any other permission.
Why You Need a Virtual Assisant
Marketplace
SCRATCHING YOUR HEAD? Have
you been wondering what this administrative solution called Virtual Assistance
is all about? Not to worry! The Virtual Assistance Chamber of Commerce
has written an online guide to answer all your questions: The
Client's Guide to Virtual Assistants.
Find a Virtual Assistant Today
 You
don't have to live in overwhelm! Find
yourself a great Virtual Assistant today, and go from struggling
by yourself to enjoying more time, freedom and success.
About
the VACOC
The Virtual
Assistance Chamber of Commerce was formed by industry veteran
Danielle Keister in 2006 as a professional association devoted exclusively
to meeting the unique business needs of independent administrative consultants
everywhere. Our community is passionate about helping each other grow
stronger, more financially successful practices that bring us greater
personal happiness, freedom and client satisfaction.
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DISCLAIMER: Neither Danielle Keister nor the
™ endorses the accuracy or reliability
of any of the paid advertisers above nor the quality of any products,
information or other materials displayed, purchased or obtained by you
as result of an offer in connection with any ad. Please do your own due
diligence BEFORE purchasing any product.
© 2007-10 ™. All U.S. & International
rights reserved. The Portable Business is a trademark of the Virtual Assistance
Chamber of Commerce. All logos and names are the copyrights of their respective
owners.
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