VACOC Monthly Guest Expert Teleseminar Series:

How to Get More Referrals...Now!

Presented by Judy Murdoch of Highly Contagious Marketing

DATE: Thursday, August 17, 2006
TIME: 5pm PST / 6pm MST / 7pm CST / 8pm EST
DURATION: 60 minutes (please call in 10 min. early)
COST: FREE!

Many small business owners aspire to building their businesses based on referrals from customers and colleagues. It seems so straightforward: you do a great job for your customers and they spread the word.

So why do so many small businesses struggle to get referrals? To begin with, you have to ask for referrals and you need to ask in a way that makes it easy for your referral sources to send you prospective customers.

In this one-hour presentation, marketing expert Judy Murdoch of Highly Contagious Marketing will talk about how to ask for referrals that will bring a steady, growing stream of highly qualified prospects into your business.

You will learn:

• The single most important reason people give referrals (you may be surprised)
• The three most deadly sins of referral marketing and how to make sure you do not make them!
• Who to ask and who not to ask for referrals
• How to make sure people send you only highly qualified referrals
• How to aspire and reward the people so they keep sending you referrals

When you attend you will also receive a complimentary copy of the More Referrals workbook which includes a hands-on guide to help you get your own referral marketing program off to a strong start.

Purchase Teleseminar Recording

How to Get More Referrals... Now! $4.99

About Judy Murdoch

With over 20 years in the advertising and consumer products marketing fields, Judy brings a wealth of business development experience and know-how through her company, Highly Contagious Marketing.

Judy has worked with a diverse roster of companies from Fortune 500 to four-person entrepreneurial ventures. Former employers and clients include Helene Curtis, Foote, Cone and Belding, Abbott Labs, General Motors, Blue Cross Blue Shield, Manugistics, and NICE Systems to name just a few.

Inspired by coach, Thomas J. Leonard, Judy most enjoys working with clients who "want to play a bigger game;" who see their work not just as a way to make money, but as a way to advance sustainably. To learn more about Judy and Highly Contagious Marketing, please visit her website at www.JudyMurdoch.com