VACOC Monthly Guest Expert Teleseminar Series:

The Power of Branding and Image: When the Product is Invisible, the Package IS the Product

Present by Marketing Expert Mark Merenda, SmartMarketing

DATE: Thursday, January 18
TIME: 5pm PST / 6pm MST / 7pm CST / 8pm EST
DURATION: 60 minutes (please call in 10 min. early)
COST: FREE!

In marketing, when a product is invisible, or when a product is a commodity (like tea), then the packaging becomes all important.

That’s true for any professional service. The longer your image says “struggling professional” or "amateur," the longer the struggle. People listen with their eyes. You must look as great as you are (or better).

In this powerful presentation, Mark Merenda of SmartMarketing explains the importance of marketing and branding in a way you haven't heard before. Just a few of the concepts that will be covered include:

• Why image is vitally important to professional service businesses;
• How clients "listen" with their eyes and what your image is telling them;
• The power of first impressions and how quickly and lastingly they are formed;
• Why investing in your business image is one of the smartest revenue-generating moves you can make;

Plus more, with whatever questions come up.

This teleclass is aimed at Virtual Assistants; however, all professional service providers who have struggled with justifying the expenditure of funds on marketing and branding will benefit from the information presented and are welcome to attend. Please join us, and help lay to rest any uneasiness you feel about investing in your image.

Purchase Teleseminar Recording

The Power of Branding and Image: When the Product is Invisible, the Package IS the Product.$4.99

About Mark Merenda, SmartMarketing

Mark Merenda founded Smart Marketing in 1994 after leaving a post in corporate America as president of a $17 million-a-year software company. Since that time he has built Smart Marketing into one of the country's premier marketing firms for financial professionals and attorneys. You can visit Mark's blog at http://smartblog.typepad.com