VACOC Monthly Guest Expert Teleseminar Series:

Target Marketing

Presented by Jim Logan, Marketing Consultant

DATE: Thursday, July 17, 2008
TIME: 5pm PST / 6pm MST / 7pm CST / 8pm EST
DURATION: 60 minutes (please call in 10 min. early)
COST: FREE!

WHO SHOULD ATTEND? This class is open to all Virtual Assistants, small/boutique business owners, solo professionals, solopreneurs and independent professionals. Invite your business buddies! If you know some folks who would like to attend, feel free to copy and paste the contents on this page, and post invitations on the forums, listservs and groups you participate in.

Jim Logan There are a number of things you can do to grow your business — being clear about who you are, the value you represent, and the meaningful benefits you offer your clients when speaking with them are at the top of the list.

More than identifying your ideal clients and approaching them for business, you need to profile your ideal customer and present yourself in a way that attracts them to you and your services. There may be a thousand things you can do for a prospective client, but it's likely there's one thing you do in particular that attracts the prospect and compels them to become a client.

That's the essence of target marketing — identifyinga prospective market and communicating with them in such a way they are attracted to your offer and want to become a client. Better, they feel compelled to do business with you.

Benefits of target marketing are decreased sales cycles, value-based pricing, higher margin sales, greater client retention, and more repeat business.

However, target marketing is frequently misunderstood, often getting a bad rap from newer business owners who are afraid being too specific will result in lost opportunities. But that's not how target marketing works. By getting extreme clarity and focus, you actually open your business up to more opportunities than you could ever imagine.

Join us with Jim Logan as he shows you how to use target marketing to achieve all these things in your business... and more.

Instant Download!

Target Marketing - $2.99

About Jim Logan

Jim Logan is principal of JS Logan, a small marketing firm that works with companies and professionals to create unique stories that can be told to specific prospective customers. Jim speaks and writes about simplifying business growth. Jim can be found at http://www.jslogan.com

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What attendees said...

I just wanted you to know that this teleseminar was great. I've been to many marketing seminars; however, not one focused on the points Jim did... they made so much sense! I look forward to attending another soon!

Lois Bach, Premier Administrative Resources